User acquisition is one of the vital steps to make your app successful. You can boost your app’s user acquisition through paid and organic methods. So, understanding the difference between both methods will help you choose the right one for your app marketing. Every...
Keywords are the words that app store visitors use to find an app. They are the search queries that display the relevant list of apps as app store search results. Therefore, keywords are crucial for a successful ASO strategy. Furthermore, appropriately using relevant...
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Changes To Reporting For Ads Traffic Google will enhance its acquisition reporting for ad traffic as part of the new update. Installs from Google Ads campaigns will now be included in reporting for third-party referrals. Source : Google Play Console Previously, Google...
In-app push notifications are pop-up messages that appear on a user’s mobile when they make an app subscription. They are an in-app marketing technique to improve engagement and achieve long-term users. Push notification strategy is to boost your app monetization by...