The mobile app store market is significantly competitive with thousands of new apps being released every month. Your app can only reach the intended audience if it stands out. You can make this possible by implementing app optimization strategies and techniques. So,...
App store videos are the perfect way to increase your conversion rates, only when it is done correctly. With thousands of apps present in the app stores, a well-defined video describing your app can help it stand apart. Videos are not only engaging but they highlight...
The App marketing industry is evolving at an exponential rate. The app optimization policies and guidelines also keep changing to make the app market more conducive. So, you need to stay informed about these trends and updates. Updating your app in the store is...
Universal app campaigns allow you to find new users for your mobile apps. Now known as Google app campaigns, it is essentially a paid advertising channel that helps app marketers reach a specific target audience. Being a part of Google Ads campaigns, you can leverage...
The image is interactive, i.e. clickable. A mobile application or app can help you earn revenue, increase brand awareness, and also provide the scope to engage with users. But, millions of other apps in the app stores are trying to do the same. So, what can you do...
On December 30, 2023, we detected an anomaly in ranks. We detected an unusual rank movement. Impact of PlayStore Anomaly of December 2023 It influenced app rankings, increased fluctuations, and therefore has impacted keyword-based app discovery. What We Know So Far...
