by Praveen | Mar 15, 2024 | Glossary
Google Analytics is an invaluable tool that helps you grow your business and set goals that you can achieve. If you are new to this platform, you may need clarification on understanding what is a source and medium and what is not. You need to be familiar with the...
by Srinivas M | Mar 15, 2024 | Glossary
Deep Linking helps apps work like the web by linking pages on the web to other pages. It creates a seamless user experience, helping users make purchases within apps. Deep Linking: Elevating Mobile App Experiences Deep Linking can be defined as a feature that directs...
by Praveen | Mar 15, 2024 | Glossary
Average revenue per user or ARPU is an indicator of the profitability of a product. It is based on the amount of revenue generated from each of its users or subscribers. What Does ARPU Stand For? ARPU is essentially a metric that helps in understanding the amount of...
by Praveen | Mar 15, 2024 | Glossary
An application, often web or mobile-oriented, is a software component that enables the execution of particular functions. The Definition of Application Commonly referred to as an app, an application is essentially a type of software that bundles together certain...
by Praveen | Mar 15, 2024 | Glossary
APIs are all around us. Every time you use a rideshare app, change the AC temperature from your phone or make a mobile payment, you are using the API. API stands for application programming interface. It is a software intermediary that allows two applications to...
by Praveen | Mar 15, 2024 | Glossary
A GRP is an essential measure that helps businesses assess the success of their advertising campaigns. Let’s understand its use, importance and how you can calculate it. What is a GRP? The GRP full form in media is gross rating point. It is a common metric used in...
