As data continues to grow in volume and diversity, it’s important to have efficient and flexible ways to store and analyze it. Apache Parquet is a columnar storage format designed for big data processing frameworks like Apache Hadoop and Apache Spark. Apache...
In Today’s Days and age Promoting your business online is essential. With the majority of consumers using online platforms to research products and services, a strong digital presence can increase brand awareness and drive traffic to a business’s website....
If you are in SEO/ ASO space then you would have definitely heard that Google is updating Google Analytics from Universal Analytics (also known as GA3 or UA) to a new, upgraded version, Google Analytics 4 (GA4). There are many differences between the Google...
Not setting the correct location option can cost fortune. Google’s default option can prove very expensive. In this case, over 60% of the budget was wasted as the campaign manager picked the default targeting option. In April 2023, as a part of our Data...
OLAP and OLTP are two different types of database management systems that serve different purposes. While OLTP is designed for transaction processing and real-time data management, OLAP is designed for data analysis and reporting. In this article, we will compare and...
Tracking website performance is crucial for any online business, and there are several tools available for this purpose. Two popular tools for this are Google Analytics and Looker Studio (formerly known as Data Studio). First one is a tool that provides insights into...
