Introduction: Expense management plays a crucial role in the financial management of businesses. It involves the process of tracking, controlling, and optimizing expenses incurred by an organization. This article provides an overview of expense management, explores...
The Xappsai Keyword Density Tool is a versatile online tool that serves as a valuable resource for both SEO (Search Engine Optimization) and ASO (App Store Optimization) purposes. This powerful tool allows webmasters, content creators, and app developers to...
On May 18th, Google changed something in it’s rating computation – unless someone really messed up. This sent many apps ratings from 4.5+ to under 2. And at the time of writing, there’s a lot of rating volatility on PlayStore. Surprisingly, the...
Starting March 15th, many sites have noticed drop in impressions. This primarily includes the sites that have written AI generated content, or lists. You won’t see the penalty anywhere. Simply look at your impressions and the chances are – the ones that...
If you are in SEO/ ASO space then you would have definitely heard that Google is updating Google Analytics from Universal Analytics (also known as GA3 or UA) to a new, upgraded version, Google Analytics 4 (GA4). There are many differences between the Google...
Not setting the correct location option can cost fortune. Google’s default option can prove very expensive. In this case, over 60% of the budget was wasted as the campaign manager picked the default targeting option. In April 2023, as a part of our Data...
