by Praveen | Nov 11, 2023 | Glossary
Churn rate is one of the most crucial KPIs a business can monitor regarding its apps and how users are interacting with them. Here, we delve deep into this metric and how you can use it to improve business efficacy. What is Churn Rate in Marketing? In the simplest...
by Praveen | Nov 11, 2023 | Glossary
A device ID is a unique alphanumeric code that is assigned to every individual device as a way of differentiating from other devices. Let’s learn more about this unique code and its importance in the way digital marketing works. What is Device ID? In the context of...
by Praveen | Nov 9, 2023 | Glossary
Targeted marketing is an approach to raise awareness for a product or service among a specific or targeted group of audiences. Let’s understand all about targeted marketing, its strategies and its different types. Define Targeted Marketing Targeted marketing is...
by Praveen | Nov 9, 2023 | Glossary
A cohort is a group of people who are statistically likely to share defined characteristics which are useful when it comes to marketing efforts. Let’s dive deeper into understanding this concept and how it can be used in mobile marketing. Define Cohorts In mobile...
by Praveen | Nov 9, 2023 | Glossary
Attribution model marketing is a strategy that allows marketers to analyse and assign credit to marketing touchpoints. These touchpoints occur at specific steps of the customer journey and aid in converting potential leads. What is an Attribution Model? Marketing...
by Praveen | Nov 3, 2023 | Glossary
What are impressions? Acquire a comprehensive understanding of impressions in advertising through Xappsai. Impressions meaning An “Impression” or “View-through” refers to the moment a user encounters an advertisement. In practical...
