Excel RFM Analysis: Marketing Segmentation Tool

For your marketing campaigns to be successful, knowing your customers should be the number one priority. The first step is to shift your focus from generating more clicks to retention, loyalty, and customer relationships. What is a better way to do so than segmenting...

Marketing Conversion: Defining Success for Your Business

Conversion is one terminology that any marketer is innately familiar with. So, let’s find out what is the definition of a conversion and what it means in the context of business marketing. What is the Meaning of Conversions? Conversion is the one thing that every...

Utilizing Home Screen Badge to Hide App Notifications

Mobile apps have become a significant part of our daily lives. This means that users are bound to be on their phones longer in a day than ever before. This also means that mobile marketers need to use every possible element to enhance user engagement. And one discreet...

Boost Engagement with Applinks on Android

What is App Linking in Android? App linking in Android is a great tool that developers and companies use as a method of redirecting users to a desired HTTP page. Here, we delve into everything about such links and how using such an app link in description can be...

Exploring the Meaning of Mobile App Categories

Apps have undoubtedly become one of the most essential parts of everyone’s lives today. Be it to look up any information, keep track of your finances or health, or simply to stay in touch with others, different categories of mobile apps have become indispensable...

Digital Marketing CPV Model: Calculate Your Success

CPV Full Form in Marketing CPV full form in digital marketing is cost-per-view.  In short, cpv means the cost paid when a video ad is played. Typically, the viewer isn’t required to watch the entire video for the payment to be triggered—simply initiating the...