by Praveen | Mar 15, 2024 | Glossary
In mobile marketing, data-driven marketing and sales approaches provide you with in-depth insights on why users keep using apps or uninstall them. You can use this to optimize your campaigns and drive more traffic, conversions, and sales. However, you can...
by Praveen | Mar 5, 2024 | Glossary
Understanding the Role of a Mobile App Advertiser in Digital Marketing When crafting and releasing an advertisement, numerous elements must align, and a vital participant in this process is the advertiser. So, let’s get to know advertisers in better detail, and...
by Praveen | Mar 5, 2024 | Glossary
Native advertising meaning Native ads meaning or native advertising refers to paid promotional content that is specifically crafted to seamlessly blend with the style and substance of a given media platform. Native ad example An illustration of mobile native...
by Praveen | Mar 5, 2024 | Glossary
The advertiser identifier is a distinctive and randomly generated device identifier that Apple assigns to a user’s device. Let’s understand the role it plays and its relevance after the rollout of iOS 14.5. IDFA Full Form The full form of IDFA is identifier for...
by Praveen | Feb 25, 2024 | Glossary
Click-through rate meaning The ctr in digital marketing is a metric that gauges the ratio of clicks to impressions in a mobile advertising campaign. To calculate CTR, one divides the number of clicks on the mobile advertising campaign by the total impressions,...
by Praveen | Dec 30, 2023 | Glossary
As you know, customer segmentation divides consumers into different groups according to their attributes. Psychological segmentation further groups customers based on different psychological factors. So, without further ado, let’s dive into understanding this concept...
